Chris Anderson on how “parenting gone wrong” turned into a multi million dollar company.


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As the longtime editor-in-chief of Wired Magazine, the author of The Long Tail, the proponent of the concept of “freemium,” to name just a few of the things that he’s known for, Chris Anderson is well-renowned for having his finger on the pulse of trends just as they’re starting to coalesce into movements.

So, inquiring minds want to know: What is he obsessed with right now?

The answer is “maker subculture,” which is where the latest in digital technology meets the classic do-it-yourself (DIY) world of crafting and small scale construction. Anderson is so engrossed in this world that he decided to write his latest book about it. Makers: The New Industrial Revolution, which hit shelves (and the world of e-books and e-booksellers) last week, makes the argument that what’s happening right now with makers is actually the third wave of…

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2 responses to “

  1. This is interesting stuff. The relatively low cost of this technology gives people the creative freedom with hardware that personal computers provided with software. I’m looking forward to reading his book.

    A column in the November issue of Popular Science states that home 3D printers may, in a few years, be capable of printing more materials than plastics, which could further expand that creative freedom.

  2. I also find it very interesting from a socio economic angle. There’s the stuff you can make. But there’s also the relationships that grow out of the stuff you make, and the making of stuff. Shipping manufacturing abroad has really isolated citizens from each other, and the buyer from the vendor and the producer. So I’m curious how people making their own products, or grouping together to make products might bring people back into contact with each other.

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